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Author Mike Michalowicz: The Toilet Paper Entrepreneur

There’s a new way to build your personal brand and it’s through social media. Take a look at the cutting edge promotion going on for new Author Mike Michalowicz: The Toilet Paper Entrepreneur…

Blog: Mike has authored a well written blog on the topic of entrepreneurship, receiving 172 comments on his most recent post, asking his readers to comment and leave their New Years resolutions so Mike can keep them accountable. A perfect example of providing content for readers and encouraging participation and community around his blog. Mike learned about his readers–what they do and what their goals are, all while offering to help them along the way. Mike clearly understands the first rule of social media: you must give, to get. Provide content and useful resources and you will soon establish your expertise on the subject.

Facebook: Mike’s creation of his Toilet Paper Entrepreneur Facebook Group with over 1,500 members keeps his tribe well connected. The group allows his fans to network among themselves, bringing like-minded entrepreneurs together around his book. His assistant Scott Bradley often sends messages to the group with helpful business advice and alerts about Mike’s television appearances.

Twitter: @TPEntrepreneur with over 1,200 followers on Twitter, Mike is able to connect with people on a platform where he can announce his most recent blog posts, what’s happening with The Toilet Paper Entrepreneur and actually engage in conversation with the people he wrote his book for. The more networked Mike is the more evangelists that can spread the word about his content.

Vimeo: Mike’s Vimeo Account allows him to post all of his television appearances and other useful video content for his readers. The more places the Toilet Paper Entrepreneur is linked online the more chances for someone to find his content interesting and pass it along to friends.

The Bottom Line: Mike’s approach to social media has put him on the map, promoting his book in an entirely new way–he is everywhere online–it seems everyone is talking about him. The social web amplifies the power of word of mouth infitintely. Each person Mike connects with through social media has hundreds of friends who can easily spread the word about his teachings. Mike approaches social media the same as he would in person networking; asking the people he meets what he can do for them. The more he helps his fans, the more people will in turn spread the word across their social media profiles. His prominent profile on the social web has allowed him to book several television appearances on CNBC, speaking engagements across the country and ultimately increased book sales.

Excellent book: The Toilet Paper Entrepreneur. Follow @TPEntrepreneur on twitter to keep up with all the updates and check out The Toilet Paper Entrepreneur Blog.

Author Mike Michalowicz was kind enough to do a profile of me as a Toilet Paper Entrepreneur.

TP PROFILES-Matt Wilson of Under 30 CEO

Company
Under30CEO.com

Service
Social networking site for young entrepreneurs. Trying to connect people both on/offline!

Startup Cash…for more click here

What we do in life, echoes in eternity.

Now that social media has come along–isn’t that the truth? Facebook, MySpace, Twitter, Flickr, YouTube, blogging–it all makes it true; we live in a transparent world and everything you do is being documented online, like it or not. Scary as that is, there is a lot of good that can come from this. While there may be no replacing hardcopies, for you scrapbookers out there–it’s never been easier to document YOUR TRIP.

To many entrepreneurs–it’s about “the trip”; it’s not neccessarily about the destination. Sure we all strive for success; the riches, the impact, the legacy–but we can’t forget to value every step in the process. Sure our eyes are on the prize and that’s what gets us through the roughest of days, but if your going to be an entrepreneur it is highly critical to enjoy the journey to the top.

This however can be seen as the toughest part of going through the startup life–your working to do what you love, eating peanut butter and jellys, sleeping on couches, losing money like theirs no tommorrow–while all the cautious people who went for the 9-5 drudgery put you up to the ridiculue. How could you ever explain to somene thatyou like PBJ sandwiches and cheap beer THAT much? Standing up to the naysayers, while keeping your spirits high is the entrepreneurs biggest challenge.

So during these tough economic times AND during the best of times, the turning points, the tipping points–how are YOU going to document “your trip”. When you reach the top, you’ll want an archive of everything you went though–both good and bad. Here are a few suggestions, so that you don’t go through life without record of it!

Take pictures all the time–Adobe lets you organize your photos in a calendar view–make sure your pictures aren’t just taken on Friday night. Make everyday worthy of photographing. Picasa and Flickr are also great options; keep them private if you want.

Keep a journal–public blog or private it doesn’t matter. The explorers documented uncharted voyages, why wouldn’t you take the time to document your new venture?

Twitter–the question “what are you doing” answers a lot–favorite your posts as you go so you can easily find the best ones.

Remeber: if you don’t enjoy the journey along the way, when you reach success it could be a huge letdown. Do what you love and work towards something your passionate about.

At Under30CEO.com we are constantly asked–”Am I too young to be an entrepreneur?” The answer=NO!. The advantages are HUGE to being a young entrepreneur:

1. You stand out–if your young, you stand out from the crowd, people will remember that about you

2. Mentors–nobody wants to mentor a washed up 50 year old entrepreneur, but what successful businessperson doesn’t want to show the ropes to a youngster?

3. Technology–let’s face it, we know how to use it. The older generation didn’t grow up around it and therefore didn’t invent Google, Facebook, YouTube or anything else cool (haha).

4. Opportunities on campus–state of the art libraries, meeting facilities, computers, printers, copy machines; what more does an entrepreneur need?

5. Professors–How about heading over to the school of business for advice or books from an entire Management, Marketing, IT, Finance, Legals and Accounting departments?

6. Networks–Tap into your Universities alumni database. If they don’t have one, meet with alumni relations, ask professors who’s out there, attend networking events, and my favorite: Google names of famous buildings on your campus ie: Chaffee Center for International Business or google “Bryant University Board of Trustees”. Chances are the person who endowed the building has some good experience you could tap, and the board of trustees will pop up in numerous bios of important people across the internet.

7. You’ve got nothing to lose–house? car? family? Not me, now now.

8. Maybe free rent and meals at home while your bootstrapping your business?

9. You’ll get to laugh at your friends working their 9-5 hating life, while you live the lifestyle you want working for yourself!

10. If you fail you’ll still be young, full of experience and better off than where you started!

Are you working towards something or are you just going through the motions?

Are you looking to get more out of your life or are you fine just the way it is?

Does achievement drive you or does it scare you away?

Do you push yourself in all aspects of life or are you just letting life happen to you?

Do you look at life like a downward spiral? What if entrepreneurs looked at their revenues this way? It doesn’t matter if you are building a business, building relationships, building your level of fitness or building towards a lifestyle you want to achieve–get out there and move forward. If you want to get out there and do some cool stuff during your life, you can’t wait for it to happen to you. Put yourself in a position to keep growing in all aspects of your life, business or otherwise. Too many people let the status quo happen to them; don’t let it happen to you.

Celebrities and experts alike have huge opportunity to grow their following through social media. Shaq on Twitter , Kanye West Blogging, famous people are slowly realizing they can further connect with their tribe online!

People want to see real stuff from real people. As we know America is obsessed with celebs–if your already a celeb, giving people a sneak peak into your life on a daily basis is huge. Rapper Q-Tip is using Twitter, connecting with fans, informing them of shows and postings links to videos/articles that interest his followers.

If your an expert in a field, or would like to be known as an expert, social media is your place to be. Before the internet, you were the local expert and if you got lucky and met the right people you could become world renown. Today, anyone with the right ammount of patience and persistance can cement themselves as an expert through their blog and other social media tools; just check out Gary Vaynerchuk.

The most recent expert/celebrity coach to join the social media game is Tony Robbins, world renown author, speaker, self-help guru just opened his blog at http://tonyrobbinstraining.com , already recieving 500+ comments in the first two days. Tony has changed thousands upon thousands of lives and if you’ve ever been to one of his talks you know how serious his tribe is. Tony’s tribe has been a lifetime of hardwork, leading people in the right direction; imagine social media had been around when Tony was starting out at age 17.

Stay tuned for more on leading your tribe through social media and in the meantime check out our social network for people who want more out of life than the norm– Under30CEO.com

Tuesday’s cocktail hour! Grab a drink and a few friends and tune in to the Live Events Group to talk business and hang out with like minded people!

Under30CEO TV!

Our vision for this Tuesday cocktail hour is to have groups of young people, tuning in to hang out, have a drink and talk about ideas!

We want to get the ideas/drinks flowing and have a lot of fun with this.

This is our first 20 minutes after that we are just hanging, answering questions and connecting with our network… Defintely tune in next time.

Today’s youth are emerging as entrepreneurial powerhouses, and more and more are putting new ideas into action. These entrepreneurs refuse to accept things for the way they are. They’re relentlessly trying to push new concepts and practices into the world. They’re young, motivated, and unparalleled given today’s vast amount of available technology and resources…

Read the rest of this article at GrantDeken.com and check out Grant Deken on the network!

Oh wait, there’s no such thing…

Looking for a job? You’ve probably realized by now looking for a safe, secure job in this economy is next to impossible. Here’s a nice list of encouragement:

1. Oh wait, everyone’s looking for a job right now
2. If your young, your competing against people with tons of experience
3. If your old, your competing against people with much lower salary demands
4. If you do land it, you’ll be the low man on the totem pole
5. When your the low man, your first in line to get laid off
6. When you do get laid off, it’s back to looking for that safe, secure job again
7. Who wants to be in charge of their own destiny anyway?
8. Don’t worry, at least you’ll be making someone else wealthy
9. Look for a job with a nice pension plan, becuase those still exist…
10. In America, a higher salary just means bigger house/car/credit card payments
11. Doing the same thing everyday of your life is fun!
12. You could be doing something you love for little to no money
13. Entrepreneurship is risky anyway–besides what’s the reward?

Under30CEO TV chapter development session for entrepreneur groups/meetups worldwide!

Tune in Sundays at 9PM US EST and Tuesdays at 10PM US EST for expert advice, live chats from entrepreneurs!

Here are the notes from the session available for distribution! Please pass this on!

u30ceo-tv-entrepreneur-club_development_session_11_23_08.pdf